Awareness
« “Over 100 teams and 350 players took part in the tournament. 20 teams made it to the final at a finale event.” »
Charlotte Gouiard HR Tech & Candidate Experience ManagerRequirement
Mazars’ Education Liaison Department wanted to organise a differentiating and innovative event for engineering college students to introduce them to the group’s new technology-based business lines.
Idea
A virtual tournament platform including : *team registration: a student could form their own team *management of the team, the ranking *the setting up and running of events throughout the tournament *the game element with 3 big challenges. Each challenge highlighted a series of technological themes: (artificial intelligence, blockchain, robotics, big data) and interviews with experts: several clues were hidden in their talks. In terms of design and gameplay, the game was based on the IT world, the net, and the language of escape games, which are very popular with students. Each participant had to collaborate within their team taking a specific role.
Goals
The project, codename : TechMeOut, was to highlight Mazars’ employer brand (the group, the offerings, the business lines) and to enable it to target all students : the pandemic made face-to-face meetings impossible
Défis
Want to see more ?
You can download our white book with 13 cases studies like this one !
Here is the direct link.
